Friday, February 11, 2011

Mustn't be afraid to dream a little bigger, darling! $4 GASOLINE IS HERE

Mustn't be afraid to dream a little bigger, darling!

I've been getting a lot of emails from dealers asking what they should do. It's been a harsh winter, some have sold few bikes, and I have some advice for those attending the show next week. HANG ON. The Dream is alive, gas is almost at $4 and going up quickly. This summer we should have $4. Once that happens remember MRP is a good source of parts to help increase your P&A profits by repairing not just the bikes you sell but all the scooters that have left the market. Older scooters need parts and when gas crosses the 3.5 mark they start being repaired again. If you need parts for scooters then you need MRP! your source of stock and racing parts wholesale only.


Make sure to attend this class. We will have special industry guests as well as new and existing dealers.

Learn how to build a profitable import scooter shop or even how to maneuver through a used-vehicle auction by attending special educational sessions offered at Dealer Expo, Feb. 18-20 in Indianapolis.

The new Dealernews Learning Experience will present nearly two dozen business seminars designed to help dealers become more profitable in retail management, vehicle and PG&A sales, dealer marketing and event management, and parts and service. In addition to those seminars, there will be "breakout" sessions focused on specific business areas -- namely, scooter and used-vehicle sales.

A roundtable discussion on "Maintaining a Profitable Scooter Shop" will be hosted at 2:30 p.m. Friday, Feb. 18, by Josh Rogers, co-publisher and vice president of marketing for Scoot! Magazine, and Joel Martin, president of Martin Racing Performance. The roundtable will discuss current and forecasted sales for imported scooter brands from Europe and Asia. The presenters also will provide tips on how to sell unique brands, ensure parts availability and provide seamless parts and service support for customers. Rogers and Martin promise an extensive Q&A session with the audience.

Located at Room 131
Friday, February 18
2:30 pm - 4:00 pm
Maintaining a Profitable Scooter Shop

Saturday, February 19
2:30 pm - 4:00 pm
Maintaining a Profitable Scooter Shop



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