Tuesday, June 14, 2011

Italian Scooter market falls -18.2% first five months of 2011

ANCMA the Italian Motorcycle Association has reported worsening numbers in our motherland of Italy. Compared to the first five months of 2010, but where there was substantial aid incentives to OEMs like Malaguti and Piaggio, there is a worsening of -14.8% overall including big sport bikes. The scooter industry has been the hardest hit  with a -18.2% rate.

This is on top of 2009 which was a horrible year worldwide. June - August should be the best months of the year so this -18.2 gap in Italy should go down, credit markets have come back, but it's almost impossible to make up for the boom years of 2000 - 2007 that the Italian scooter market saw. 

In good news the US scooter market is up. Just don't go by any MIC numbers or numbers you see at Dealer Meetings because they don't take into account something called "reality" also they don't count Chinese OEMs. So if you want real numbers from the MIC or at a Piaggio meeting you need to compare to the sales of Kymco, PGO ( Genuine ), Jonway, SUNL / Massimo, Roketa, BMS, and all the pricepoint third tier Chinese brands that don't report to anyone. The real numbers will show there has been  a rebound in the US, but nowhere near the 2007-2008 figures we saw. 

Anything is better than 2009 and 2010, but what effect will the Derbi factory closing have on international markets? A smaller Spanish scooter sector? Italian manufacturing  closing? All these issues will have long term effects in 2012 and beyond for US buyers. Anyone who thinks all these factories closing in Europe won't affect global markets probably doesn't believe in cell phone radiation or the global warming for that matter. 

Everything counts in small amounts.

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