Saturday, August 28, 2010

Dealers need to show they care.

Caring about your buyers also involves helping those that don't drive the brands you sell. My word of advice for new shops and older shops is take advantage of all the brands that have left the market by offering service to those customers.

In this evolving economy the difference between a scooter shop that cares and one that doesn't is more evident than ever. If someone comes into the shop with a Yamati QJ made scooter and you turn him away you might be turning away 10 potential repairs. It's important to know you can get these parts by contacting MRP. Many of the distributors have less expensive Chinese parts, but nobody and I mean NOBODY is the US has 12,000 SKUs of these hard to find parts for these brands like we do.

We've seen several hundred dealerships close in the past year and in many cases when I look at the name I know the history of the store. I've personally have visited several hundred shops in the last ten years and I know many Vespa shops and Honda shops that both refused to repair or service anything made in China. Well guess what many of those Hondas and Vespas have Chinese components or are made in CHINA. That's right. All the new Zongshen Piaggio scooters and Aprilia Jincheng Scooters come from China and I hate having to point this out to mechanics and dealers when they say "we don't repair Chinese." They already do they just aren't sufficiently educated with the product they sell.

The more sophisticated shop owner will know that the key to staying in business is advertising the right BUZZ words. So if the local CPI shop closed you should put that in your ads. YOU REPAIR MZ, CPI, ITALJET, MALAGUTI. Pick any brand that left the market in your local community that you can get parts for. Redstreak yes we have QMB and GY6 parts, LIFAN? LINHAI? yes we can get those parts. VENTO? We have an MRP account we can find Vento parts when the other dealers can't. That needs to be your response and add that to every single aspect of your company from Facebook to Myspace to the local paper ad.

Scooter riders expect dealers to help them. They might not be fully aware of Powersports Factory closing or not having a parts warehouse all they know is the dealer down the street sold them a scooter and now they need QJ parts. All they know is you have a repair shop and either you want to help them or you don't. We have to adapt to this new economy and rise and say YES I need to change my tactics and advertise I repair Andretti scooters. By doing this you can get every single rider of that brand in your area to come to your dealership. Think about how many local CPI, Andretti, QJ, Vento, CPI, Cubik, Diamo, Italjet, TNG Scooter dealers closed? Reach out to the hundreds of riders on the roads with these brands and you will get them as your clients.

MRP is here to help you and the dealers that are taking advantage of this are making money on repairs. All the industry projects point to this being the biggest side of the business in 2011. The question is will your dealership adapt? or will it continue with the same formula of 2008?

Make sure to offer parts for Benelli and other scooters:

MRP Offers ZNEN Motor parts

ZNEN parts that work on TNG, LANCE, BMS, QLINK, SSP, FLY we take a closer look on how we do support for brands such as ZNEN MOTOR which have had multiple US importers for the same part numbers - AT MRP we use both the TNG and ZNEN factory numbers when doing a search on our site. The manuals are on our website to help you if you don't know the part number.


Stocking Dealer locator

MRP distributes OEM parts for TNG (CMSI) select models of CF Moto Daelim Motors Korea ( parts should appear on website by mid July) Malaguti of Italy ( Keeway Southeast (Keeway Vento QJ Andretti Yamati models) CPI Taiwan Powersports Factory Brands PSF Diamo Cubik (matches OEM Vento part numbers) as well as QJ and ZNEN (who manufacture bikes for a variety of scooter importers) such as FlyScooters Lance BMS Qlink models that were ZNEN corresponding to matching TNG parts.

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