Tuesday, March 30, 2010

Properly Displaying Scooter Clothing

What a difference it makes when you walk into a shop and they have a nice scooter clothing display.

The Scooter Store is more than just a place to get a scooter ( you can go to Pep Boys for that ) it's more than just a cheap Chinese scooter ( you can also go to a Big Box store for that ) its about building relationships, selling accessories, and inviting the rider to live a lifestyle. I'm constantly learning how to do things better, even running a store there is constant improvement, from knowing how many paper towels to order to the amount of time a mechanic takes to order the parts there is always room for improvement. The scooter segment of the Powersports Industry is perhaps the worst run of the industry in general because its not run by Powersports specialists. There is no system. The majority of new "Chinese" dealers just fill up a store with every scooter they can get. That's not the way to go you have to think like a retailer to be a retailer a store is more than just scooters.

WATCH THIS LINK http://www.youtube.com/watch?v=NVKNMlsIrcw

In Italy and other countries its about transportation but they also want the best in upgrades and accessories. Americans are impulse buyers and to want something they have to see it. This is what separates the low end repair shop from a real store. This is the untapped profit center. Selling oil will only get you so far ( there's Walmart and NAPA with cheaper oil ), tires will only get you so far ( you cannot beat the online guys like Parts Unlimited / Dennis Kirk ) you have to create the experience and that experience comes from accessories, toys, upgrades the big box stores won't carry, the big catalogs don't have, and the cheap Chinese brands don't push.

Vespa toys, accessories, clothing ( there are several great scooter brands including Armadillo below ), exhausts, performance upgrades ( build a little performance corner ) this makes all the difference between being just a "repair center" and a destination.

Another Store Display video link: http://www.youtube.com/watch?v=3LfqkEa9zts

Scooter sales are more than just selling someone a part once, you want the client to come back and buy more. To get that repeat business you have to build a scooter destination not just a sales location.

To find out more visit our site www.mrp-speed.com

MRP now offers parts for all the top UTVs FROM Diamo to CF MOTO we have performance upgrades and OEM parts. OEM parts for MS 500cc, 700cc, Diamo Discovery 500, UTV Discovery 700cc, Linhai 260 and 300 engines by Yamaha. OEM parts and racing parts from Malossi, Dr Pulley, and more MRP has expanded by acquiring the QJ Keeway Southeast distribution parts warehouse, the Diamo USA / LS Motorsports / Italjet USA parts warehouse, and CPI USA. The company has OEM parts for Malaguti scooters of Italy, MH Spain, RX, Loncin, Lifan, Linhai, Zongshen, Wangye, MS UTVs, and CPI Taiwan. In addition the company distributes performance parts from Athena, Malossi, Turbo Kit, Innova, Vee Rubber, Duro, Bando, Gates, Powerlink, Posh, Maxxis, Namura, Scooter Ninja, Slipstreamer, and MRP. Products carried by MRP can be obtain exclusively at select Motorcycle Dealerships and Repair Shops in the USA.

MRP is the one stop wholesale ONLY scooter, buggy, and ATV parts distributor. For a list of retailers visit www.mrp-speed.com http://www.youtube.com/watch?v=NVKNMlsIrcw

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