Friday, July 12, 2013

Hero Indian Scooters in the USA?

Many people in the Scooter Industry are familiar with Hero. Over the years many Indian companies have purchased older Italjet, Benelli, Malaguti molds and re-assembled them for the Indian market.

This was true of Kinetic, Hero India, and several others.

Last week Hero purchased shares in a former Harley partner Erik Buell.

My honest opinion this is more than likely to lead to Hero scooters coming into the USA and small sub 250cc motorcycles coming into the USA than Buells being sold in India. Why? Because India can't afford Buells.
Last week, India’s largest motorcycle and scooter maker by sales, Hero MotoCorp bought a 49.2 percent stake in Wisconsin-based Erik Buell Racing LLC, a maker of high-end street motorcycles, for $25 million. The stake purchase in Erik Buell follows a tech alliance with Hero MotoCorp last year.
Pawan Munjal, chief executive of Hero MotoCorp said the partnership with Erik Buell would allow Hero MotoCorp not only to develop new products, but also to sell its motorcycles in the US and Europe. Hero MotoCorp is aiming to export 350,000 vehicles this financial year through March 2014, compared with 161,043 vehicles exported in the previous year.

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