Thursday, February 25, 2010

Working on the Store Display and buying from a disributor that wont compete against you!

The most overlooked aspect of the shop or at least the North American scooter shops are the displays. Anyone can have some scooters in a showroom, but not everyone can build a theme or a showroom.

At MRP we have the items you need to build a better scooter shop without undercutting you or selling consumer direct.

First Clothing - you need to have apparel thats the number 1 item most stores dont stock, they show a catalog and say "hey I can order this for you" guess what the consumer sees it and then orders it online. Build a nice displays.

Second are racing parts. You want to make sure to have a good display on these as well.

The importance of accessories:

Anyone who has watched Orange County Choppers or Monster Garage knows how important custom bikes are in the motorcycle industry. In the rest of the world from Italy to Japan customizing a scooter is a normal part of the industry. The emergence of the hip hop and urban style around the world is undeniable. This is now starting to take off in America as well so don’t get left out by not stocking accessories. Clients tend to invest more in customizing a scooter than what they spent on the scooter. A good shop has one or two custom scooters on display and we don’t mean vintage we mean “new.” Never underestimate the importance of having chrome accessories, rims, and other body kits in stock. These are hot items which sell themselves. From racing exhausts to cup holders if you don’t have them it only means someone else is selling them. This is what separates your business from the fly by night guy who only orders parts as people need them. In the world of customization you have to invest to be the best. If you stock it, display it, and show it off your clients will keep coming back to build their dream bike.

We reccomend stocking accessories for all the brands you service and sell and if you're a smart dealer for the brands the guy down the street sells. Honda and Yamaha dealers dont like to stock scooter accessories. Go ahead steal their business. Be the number 1 repair shop in your area for Ruckus / Zoomer upgrades, make money where others dont see a market. Thats the greatest thing about the US scooter market its that its under-served. Go for it and call us if you have any questions.
Make sure to show your colors, whatever brands you carry if they are wholesale only brands that you can only get at a legit shop. Make sure you show them off!

You can't sell what you don't have so stocking is a good thing.

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