Friday, June 21, 2013

Reporting on Electric Scooters leaves a lot to be desired

The lack of investigative journalism and good reporting gets worse and worse every year. To really know what is happening in the industry you have to read between the lines.

Publish Date:  May 18, 2012

No mention of anything for over a year: Then Today:

Vectrix seeking independent reps to build U.S. dealer network
Publish Date:  Jun 19, 2013
By Mary Slepicka
NEW BEDFORD, Mass. - Electric scooter manufacturer Vectrix is looking to secure a team of independent reps to build its dealer network in the United States.

As someone who consulted with the original Vectrix company before they went bankrupt I can honestly say it doesn't surprise me. We all seem to want the easy way out on these things.

As a former EV consultant and marketer myself I am amazed at the hype and lack of honest reporting. I dont think there is anyone in San Francisco or Silicon Valley that doesn't drink the Cool-Aide. Seriously next big EV Motorcycle, Rental Fleets that loose money, is there anyone who actually knows how to build an electric vehicle company without wasting money? Is there any magazine that will ask the hard questions.

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