Monday, October 22, 2012

Why Scooter Stores Fail in the Winter in America


Its amazing after a decade in the industry the same questions keep coming at the Maven time and time again.
Doesn't matter how many articles are out there in the winter you get the same questions and same answers.

*Our store is seasonal we survive off restorations and Christmas sales. How do we increase revenue.
EASY. 

Rentals, tours with hotels, sell coffee. See my articles on alternative sources of revenue.
Number one on the list start selling online with MRP.

*Our store has no ecoomerce, no drop shipping, how do we get started.
Easy we have a .csv file easy to upload with links to pictures and 20,000 items in real time inventory. So does Tucker, WPS, and Parts Unlimited. Easy to do by yourself or hire a web guru to do it.

*We are really busy and now in the winter we let everyone go that are summer temps so now I have no time to the site. Can I still buy a site?
Yes, you can. However a powersports network, mrp, any clone site is only as good as the time you spend on it. No site does anything by itself. If you don't spend time and effort on its a waste of money. So if you put up a site you need to blog, post videos, and talk about what you sell.

*We are getting lots of calls and emails since we listed MRP parts on our sites but can't answer the questions.
Ok this is a learning curve. You need to train your employees to open manuals and know brands.
Part of the reason chain stores have a high churn rate is lack of employee training. KNOW THY MARKET.
IF SOMEONE COMES IN OR CALLS ON CPI Your employee should know where the manuals are online for a CPI oliver. He should know the engines.
Buy the engine books, buy books on modern scooter brands. Force them to read and learn.

*We only know two or three brands of Chinese Scooters. How do we learn about Vespa or Cpi?
Read. Train. Invest. If you don't fix every brand in the Winter, if you don't sell online. Your survival skills go to zero.

In the last ten years 7 out of 10 shops have folded. There are some success stories out there but because the owners put sweat and extra hours into it. Half the Vespa dealers from 2008 are no longer around. Our company alone absorbed 10 distributors.
Make an appointment, call me we are here to help but be ready to make changes. Be ready to invest. If you're affraid of investing in parts. In a website. Then its not for you, but everyday you don't adapt its a day someone else does.

Call us we are here to help keep your store open and move into the new age of online sales. 
305 599 8993
Http://www.mrp-speed.com



Deliveries and Delivery contracts


Updated = So today a store that applied in February who had never purchased called to activate the account. Store owner is in a cold climate state upper NW carries Genuine, Lance and some Chinese scooters and does not have a website. I asked him why not and the answer was pricing.

I told him I had literally had this conversation on Friday and had just blogged about it today. He would be better off having a website and getting rid of a scooter. In the winter its just him and a part time employee. I don't want to tell store owners how to run a shop, but after a decade in the business you would think some stores would listen to this. The brands could care less if one store closes they will likely get another dealer in the area due to the service factor so all the hard work you put into getting more units in the road will only benefit someone else.

Nobody remembers the original Vespa Coral Gables or Vespa Miami 7 years later. They only know the new guy. Same for Vespa Gainesville. There's a new Vespa Gainesville and they are doing great. So if you are going to invest long term invest in making your store a year round shop. Its the only way to guarantee any success.

SEE THE YOUTUBE ENTRY FROM SEP 23 2012


http://www.youtube.com/watch?v=6cmIGN9FVC0




I get many of the same questions by email over and over again year after the year and my best example of what works in the USA is to talk to someone who has seen it all so today I'm suggesting Pete form Sportique scooters. All round nice guy, if you hire him he will tell you what you need to do. Almost two decades of business experience he knows the brands and what works.

Step 1. Establish the Brand.
What is the store about? Build the scene around it.

Step 2. Make sure you have year round income. PARTS, SERVICE, ONLINE.

The biggest mistake and why so many CHINESE only scooter stores close in Canada and the USA is because they don't sell online, don't have alternative sources of revnue, and turn into seasonal shops. They hire in the summer, fire in the winter. FOCUS ON SERVICE, PARTS, AND ONLINE DROP SHIPPING.

Find a Mentor, talk to an expert like Pete over at Sportique Scooters in Boulder he would be more than happy to consult and help you set up a new franchise.
Phone #(303) 402-1700
http://sportiquescooters.com/

MRP has the largest selection of China 150cc scooter parts in North America. FOR ALL QMB 139 CHINA 50cc PARTS VISIT US. http://www.martinracingdealer.com

MRP sells Performance engine parts and scooter tuning accessories from Stage6, SSP, Motoforce, STR8, Malossi, Polini, Hebo, Naraku, Top Performances, Arreche and others. Racing cylinder kits, exhaust systems, clutches, variators, carburetors, drive belts optic tuning accessories and more.

Site: http://www.martinracingdealer.com/
Blog http://martinracingperformance.blogspot.com/
https://twitter.com/MRPSPEED
Facebook: http://www.facebook.com/MARTINRACINGPERFORMANCE
OEM PDF Manuals for hundreds of scooters!
http://www.martinracingdealer.com/WSWrapper.jsp?mypage=Manuals.htm
Stocking Dealer locator
http://www.martinracingdealer.com/locator/index.php
or go to http://www.CycleGear.com with the MRP part number and order from any national Cycle Gear location.

We are the only scooter parts distributor in the USA that is solely dealer direct and we are happy to send any potential online inquiries to stocking stores. So any consumers looking for Daelim parts will have to go to a store with an MRP account or have their store buy from another dealer that has an account with us. We also sell top name scooter brands like SN Duro Innova Kenda Bridgestone Gates Powerlink

MRP distributes OEM parts for TNG (CMSI) select models of CF Moto Daelim Motors Korea ( parts should appear on website by mid July) Malaguti of Italy (www.Malaguti.com) Keeway Southeast (Keeway Vento QJ Andretti Yamati models) CPI Taiwan Powersports Factory Brands PSF Diamo Cubik (matches OEM Vento part numbers) as well as QJ and ZNEN (who manufacture bikes for a variety of scooter importers) such as FlyScooters Lance BMS Qlink models that were ZNEN corresponding to matching TNG parts.
Every scooter is someone's first ride we help the dealers and consumers find those hard to find parts. Doesn't matter what brand it is we've been doing the Chinese scooter parts thing since 2004 so we can help you find the right part.

Since January 2008 MRP has expanded by acquiring 10 closed US scooter parts distributors who have left the American market. The financial crisis caused many parts distributors to orphan thousands of vehicles on US roads as both dealers and distributors closed. Our company provides the largest service of its kind in North America helping dealers with orphaned brands. MRP has the inventory of United Motors of America, UM Global, Keeway Southeast formerly Cubik, BTB, Diamo USA / LS Motorsports / Italjet USA,CPI -- TAIWAN Atvs and Scooters, Powersports Factory the former importer of Yamati, Benelli, Andretti scooters, TNG Scooters -- CMSI Inc, and several Vespa / Kymco / SYM / Eton / dealerships that closed since. We might not have it all, but we are the best destination for hard to find parts such as Malaguti, pre-2003 SYM parts, RTX, and more. We have parts for MH Motorhispania of Spain RX Loncin Lifan Linhai Zongshen Wangye MS UTVs and CPI Taiwan. In addition the company distributes performance parts from Athena Malossi Turbo Kit Innova Vee Rubber Duro Bando Gates Powerlink Posh Maxxis Namura Scooter Ninja Slipstreamer and MRP.

Products carried by MRP can be obtain exclusively at select Motorcycle Dealerships and Repair Shops in the USA. MRP is the one stop wholesale ONLY scooter buggy and ATV parts distributor. For a list of retailers visit www.mrp-speed.com http://www.martinracingdealer.com/locator/index.php
or go to http://www.CycleGear.com with the MRP part number and order from any national Cycle Gear location.



No comments: