Friday, September 10, 2010

How Dealers in Europe Stay in Business

Sales in Europe fell as badly as they did in the United States between 2008 and 2010. It's even more competitive in Europe where most cities have twenty repair shops. Take a look at Madrid or Rome and you will see Scooter Shops every few streets. The way many of them have survived is by repairing everything. Even Honda exclusive stores repair Chinese, Kymco, SYM, or TGB. Vespa - Piaggio stores do service work on everything including Yamahas unlike many stores in the USA that refused to change with the market these guys have adapted since there is almost no money in new unit sales. Today in Italy a new store makes less than 7% on a new Malaguti or Benelli scooter. The Chinese flood of product have also brought down the prices of parts to the point where the only way a store can stay in business is by offering service and to do so they need to REPAIR EVERYTHING AND HAVE PARTS IN STOCK.

MRP has been working with US dealers to adapt to the new market reality since 2008 by being the ONLY source in North America for many brands of OEM parts from CPI, Cubik K, Diamo, Italjet America, Malaguti, MH, SN, and more....we have OEM parts for Linhai, CFMOTO, QJ, Benelli Andretti and much much more over 12,000 SKUS for scooters at

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