The key to marketing worldwide is Hollywood. Nobody has done this better than Vespa where the name basically means scooter.
Here's a cool promo video they put out.
http://www.youtube.com/watch?v=G5jOWfHdrSg
65 years of Vespa dominating Hollywood!
Here's a cool promo video they put out.
http://www.youtube.com/watch?v=G5jOWfHdrSg
65 years of Vespa dominating Hollywood!
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