Thursday, January 27, 2011

The Best Scooter Racing Video from Puerto Rico

I still think this is the best scooter racing video we made in Puerto Rico, comments?



Lo mejor de lo mejor MRP http://www.mrp-speed.com

Delivery Bikes can make a store profitable

This new ZNEN delivery bike could help you stay profitable.
http://www.youtube.com/watch?v=ONBjbxMD-ec

One thing many stores forget is how profitable service contracts and delivery units can be. This unit is half the cost of the TGB delivery unit we have reviewed before. It's a Chinese mainland unit which you can sell to pizza delivery chains, local mom and pop stores, or even the local Sub shop. Great for a college campus in most states you can get insurance and meet all local requirements for less than $2k. Now factor in the wrapping with logos, phone numbers, and custom designs and you can turn a quick profit by financing these to a local shop, then selling the loan to a bank or using a local credit union to finance the retailer his/her fleet of delivery bikes.

Most stores tend to not make money on the actual unit, but on the service agreement and on the wrapping of the unit. So even selling the unit a very low margin allows you to put a fleet of vehicles out on the street and work on the financing aspects. More scooters = More Sales = More visibility for your store.

This is thinking outside of the box and how many more deliveries can you make to your local college if your pizza guys are on scooters instead of bicycles.
http://www.youtube.com/watch?v=ONBjbxMD-ec



Now if you want to see an awesome Dominos Scooter commercial look how they do it in Oz. In Taiwan and China delivery scooters are everywhere, Italy it's standard operating procedure. We need to promote these in the US.
http://www.youtube.com/watch?v=oIvJB5IJOJk




We strongly suggest stocking and carrying delivery scooters. They are a great selling point to local establishments and great for food delivery. A source of service contracts and great for leasing of fleets.


http://www.youtube.com/watch?v=B9nMePGOr6Q

Wednesday, January 26, 2011

Really Hot Girls on Scooters Should Keep America Warm

Man, I started posting these and I ended up getting over 30 emails from our clients. I know everyone is covered in snow, I know things are boring when you can't ride, but the truth is 90% of our clients are MALE Mechanics, who love racing, who love parts, and they love hot women on bikes. Now we don't have the budget Cycle World or Street Tunner has, but we do our best. So I present to you more really hot girls on scooters, I hope it cheers you guys up. Keep checking in with us and email us any requests.

Hot girls on bikes, keeping dealers warm across America.





America is freezing warm up with Hot Girls on Scooters!

America is freezing warm up with Hot Girls on Scooters!

So it seems like some of you love this, so if you keep requesting pictures of girls on bikes that's what I'll post. Stay warm!







Good looking girls on scooters, you can't go wrong with that!

Would you say I have a plethora of parts? Dealer Expo 2011

Would you say I have a plethora of parts? Dealer Expo 2011

As we walk into dealer expo 2011 we would like to meet with you the dealer and help you find what you're looking for. As the largest source of Chinese scooter, atv, and motorcycle parts in the counrty MRP has more parts from more manufacturers than anyone. Real brand names with real world applications. Come visit us at booth 5711

www.DealerExpo.com for more info on the 2011 Dealer Show.
http://www.youtube.com/watch?v=D9Pv0qP5YVM


Tuesday, January 25, 2011

Hot Girls on Hot Motorcycles and Scooters how to use Fashion to bring in clients

There is nothing better than a good looking scooter than a good looking scooter with a bunch of hot models. By popular request ( mainly our dealers ) I'm doing another round of hot girls on hot scooters.





This is all related to my earlier post on Fashion ( see below in the MRP Blog ) again I don't expect a ton of sales on this or anything, I'm just doing it because many of you are covered in snow and now is the time to work on your store marketing, displays, and to prepare for the Spring. Hopefully this will keep you warm.



Fashion references to anything that is the current trend in look and dress up of a person. I believe scooters fall into this category. So be the best scooter shop you can be, team up with a local clothing store, have them put some displays and mannequins in your shop along with your scooters! Teaming up with a local clothing boutique or independent store is a lot easier than you think, you might not have any luck with the local mall or national chains, but every town has some local shops that will be more than happy to do some cross promotion. Blog about it, take pictures, put them on your facebook, talk about how you're using fashion to promote scooters. Who knows it might make the local paper.


A store is more than just tires and oil. It needs to have that "fashion" sense if its to appeal to the widest audience. Keep emailing us.

The Scooter Maven
www.mrp-speed.com

More hot girls on hot scooters by popular request

More Smoking Hot ladies on scooters! Enjoy





More hot girls on scooters by popular request








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Stores need to focus on fashion to increase sales



I think most Powersports and Scooter stores for that matter need to take a lesson from Piaggio Group regardless of the brands they sell. Italians have always had a better sense of fashion in motorcycles be it Ducati or Aprilia when you just say those words they roll of your tongue with "sexy" written all over them. Fashion references to anything that is the current trend in look and dress up of a person. I believe scooters fall into this category.

A store is more than just tires and oil. It needs to have that "fashion" sense if its to appeal to the widest audience. If you've followed my articles in Motorcycle Product News or Scooter Magazine then you know when I talk about fashion it includes everything from helmets to jackets. It includes the brands, how you display them, and even how you advertise.



Not every dealer has this sense of fashion, but my advice for the small shop that doesn't have $25,000 makeover or a book from the bigger brands is to just look at the bigger Vespa dealers. Just because you sell Taiwanese, Korean, or a Chinese scooter it doesn't mean you can't develop a better display for your shop. Sometimes all you need is a mannequin in the window displaying a nice Armadillo jacket or a sporty pair of gloves. This can make all the difference to a passerby who isn't familiar with your shop.

Actually a funny thing is we've sold quite a few Camo Armadillo jackets to people who are into snowsports just because they saw it on display at a store. Anyone can buy a messenger bag, a shirt, even a jacket. That's the point of the shop, but without a display you will never get that sale.


So go over the check list for your shop:

1. What's the first thing the client sees when he walks in?
2. Do you sell helmets and accessories?
3. Upgrades?
4. Where are the tires displayed?
5. Do you have a counter for small items? toys?
6. Do you have a display for female jackets? items? accessories?



Marketing happens internally and externally you need to think about this regardless of the brand. It can be Benelli or Zongshen the display will help you sell no matter what price point it is and no matter what its origin. Even Chinese dealers need to know how to market themselves.



For more info on how to sell check out the press section of the MRP website http://www.mrp-speed.com

http://www.martinracingdealer.com/WSWrapper.jsp?mypage=press.htm



http://www.martinracingdealer.com/WSWrapper.jsp?mypage=press.htm